Welcome to Hokkaido Sashimi Marketplace
Welcome to Hokkaido Sashimi Marketplace, a haven for seafood lovers located in San Francisco's Richmond District. Our story revolves around a passion for delivering the freshest and finest sashimi and sushi, bringing the authentic flavors of Japan right to your plate. Our market boasts an impressive selection, from succulent otoro and tai sashimi to delectable sushi rolls and hot foods like chicken karaage. Customers rave about the quality and variety, making it the perfect spot to grab a picnic item before heading to nearby Golden Gate Park. Dive into a culinary adventure at Hokkaido, where every bite transports you to the shores of Hokkaido, Japan.
- 5423 Geary Blvd, San Francisco, CA 94121 Hotline: (415) 876-2828
If you’re searching for the ultimate sushi and sashimi experience in San Francisco, look no further than Hokkaido Sashimi Marketplace. Nestled at 5423 Geary Blvd, this hidden gem stands out not just as a seafood market, but as a culinary allure for sushi lovers. Its commitment to freshness and quality has garnered rave reviews from a diverse clientele, affirming its status as a top destination for seafood enthusiasts.
Upon stepping inside, guests are welcomed by an impressive selection of sashimi, sushi rolls, and an assortment of Japanese culinary staples. What sets Hokkaido apart is the market’s focus on ready-made sushi and sashimi, making it ideal for a quick lunch, picnic, or gourmet meal at home. You can pick up everything from salmon mako to specialty cuts like o toro and chutoro, ensuring there's something for everyone. It's a place where traditional Japanese flavors meet convenience.
- Customer Favorites:
- Tai Sashimi: “My favorite—a must order again,” raves customer Katie R.
- Salmon and Scallops: Highlights from multiple reviews assert their outstanding freshness and flavor.
- Chicken Karaage: A delightful added treat that many enjoy as they check out.
- Picnic Perfection: With its proximity to Golden Gate Park, grab your delicacies and enjoy a delightful outdoor meal.
- Beautiful Presentation: The care in preparation makes each dish not only taste good but look fantastic, elevating the overall dining experience.
While some have noted that pricing is on the higher side, the majority agree that the quality and selection offered are well worth the cost. A meal containing high-quality fish and curated flavors comes at a fair price, and the market offers a range of options that can suit various budgets. Whether you’re grabbing a quick bite after a stroll in the park or stocking up for a special occasion, Hokkaido Sashimi Marketplace has you covered.
Overall, Hokkaido Sashimi Marketplace isn’t just a place to buy fresh seafood; it’s a culinary experience, a community hub, and a haven for those who appreciate the art of sushi and sashimi. Stop by and let your taste buds be delighted by the vibrant flavors and fresh offerings that keep customers coming back for more.

Fresh sashimi, sushi rolls, and other goodies, this place is absolute paradise for a sushi lover! So happy my IG feed targeted a post about this spot to me because WOW. We came by to pick stuff up for a late lunch on a Saturday afternoon, we were a little worried the selection would be picked over, but that wasn't the case at all. They still had a great variety of sashimi and rolls, and even brought out fresh chicken karaage as we were checking out. We spent quite a while looking over the selection picking what we wanted because there was so much to choose from and everything looked so good. We ended up getting tai, salmon, and o toro sashimi, sushi rice, inari, and that fresh chicken karaage (which we started eating as soon as we walked out the store). Everything was truly fantastic, but the tai was my favorite (and a must order again - though most everything was) and my boyfriend's favorite was the salmon. With everything we got out of there for about $60 - a damn good deal for how much we got. Sad and glad I don't live nearby because I would go here once a week if I did. We came back again before I got the chance to publish this review and also got scallop and hiramasa along with the salmon and tai, scallop was added to our favorites, so that list is now salmon, tai, and scallops.

So, the guy working the front desk at our hotel recommend Hokkaido for some yummy, fresh sushi and sashimi. His recommendation proved to be a good one. We got the salmon mako, tuna sashimi, and nigiri sampler. We didn't know it when we arrived, but it's a market too, so there isn't any seating inside or outside. But, luckily there is the beautiful Golden Gate Park nearby, so we walked over and had ourselves a little picnic. Each of the pieces of tuna, salmon, and albacore tasted fresh and not too fishy. And it was all for a reasonable price. Overall, a great hidden sushi gem that is worth trying out.

Heard great things about this place so had to check it out! This place is kinda pricey but the sushi is so fresh and delicious. Went with the spicy tuna roll, poke roll, spam musubi, sashimi roll and sashimi platter. The spicy tuna roll was my favorite but were all amazing. The selection here is fire. They have beignets coming too. They weren't sure which date but something to look forward too. Def coming back!!

Cute little Japanese market mainly focused on sashimi and sushi boxes, as well as selling some fresh seafood. Prices were pretty reasonable for a box of sushi -- my husband got a box of tuna rolls (about 12 pieces) for $10. He said the rice wasn't very good and the tuna was a little fish -- so not the freshest -- but overall for the price it was pretty satisfactory. Additionally there are a lot of snacks and drinks throughout the market, as well as some regular Japanese ingredients for cooking like dashi, mirin...etc. It's a pretty solid convenience store if you want to grab some snacks, specialty Japanese cooking items (they had wasabi graters and real wasabi!), or some reasonably-priced and mid-quality sushi.

Came to check out Hokkaido marketplace as I was in the neighborhood and ended up picking up a pack of chutoro to go. This grocery store specializes in take-out sushi and sashimi with a nice selection of snack, desserts, and spices/condiments as well. The chutoro was relatively well-priced and after reading some mixed reviews on the rice, I ended up getting the sashimi rather than the sushi. The chutoro was nice and fatty but had a bit of a fishy smell which is why I took a star off.

Finally got around to visiting this cute new neighborhood Japanese grocery store:) Visited around 3pm on a Holiday and foot traffic was heavy. Pantry staples galore available along with sake and ready to eat food. There are even wasabi graters and real wasabi for sale. Once you make it to the cashier counter, you're greeted by an assortment of onigiri. Offered on my visit were Sukiyaki Beef and Chicken onigiri. Will definitely try if I ever see an onigiri with mentaiko:) On this visit, my siblings and I purchased an assortment of goods to enjoy together during our quality time catching up. We tried the Rock N Roll Sushi, Chu Toro Sashimi, Tako Sashimi, Inari Spicy Tuna, Spicy Salmon Roll, and Takoyaki. My favorite of the bunch was definitely the Rock N Roll Sushi. Had I purchased a pack of Shiso leaves as well, the Chu Toro Sashimi would be my favorite. I also picked up sake kama (salmon collar) to cook at home. :) Collar is my favoriteeeee. Hehe definitely check Hokkaido Sashimi out if you're in the area. Great picnic option.

Cute (and new? ) Japanese market that specializes in take out boxes! I was looking for their Santa Barbara Uni but think I came too late at 6:00pm The good: - clean, relatively cheap - fresh The meh: Nothing! Just lots of people looking, so I couldn't seee

Hokkaido Sashimi Marketplace sells ready made sushi, sashimi, hot food, sushi grade fishes, snacks and condiments. Did I miss anything? Probably. We tried their sushi and sashimi previously and it was pretty good. Service friendly. Ambiance is what you would expect in a fish and convenience store combo market. Located on Geary between 18th & 19th Ave.

Needed some quality New Year's sashimi and was not disappointed from this spread. They have preset sashimi platters but I ended up customizing my own: 1/2 lb salmon, ¼ lb each of kanpachi, maguro, hamachi, chutoro, and otoro. Picture has ikura that I bought elsewhere but you could also get that from them as well. Altogether for a little over 1.75 lbs it was $90. Not cheap but definitely worth it. Growing up in Hawaii, new year's sashimi is a tradition I hold near and dear to my heart, so I'm glad that I have a go to place in the city. Not pictured is their negitoro sushi and spicy tuna inari which were both amazing as well. Definitely coming back whenever I need a meal or quick snack before heading to Golden Gate Park. I also love there it's a mini Japanese market! You can get any last minute groceries or pantry items here as well, along with some hot foods.